“Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.”
We believe branding is not just about cosmetics and marketing, branding is a key part of a business’s strategy. When it comes to a company or service, brand isn’t one thing, it is everything. A brand is at the heart of everything and is inherently linked to business growth.
“In reality strategy is actually very straightforward. You pick a general direction and implement like hell.”
Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position.